My Family is Killing my Klout Score

Klout, social media, social media influenceI’ve mentioned a time or two that I’m a wee bit controlling.

And that I thrive on all things quantifiable.

Given those two facts, you won’t be surprised to hear that I have had a love affair with Klout.

I have a morning routine that goes a little something like this:

Get up and greet my husband, who typically has two hours on his day already.

Fire up the Keurig and pray that the kids sleep for another blissful hour.

Check email.

Check Twitter.

Check stats.

Check Klout.

Yep. I’m nothing if not a creature of habit.

And seeing that little line rise each morning has given me some strange sense of accomplishment.

I recently wrote about how giving up my career to be a stay-at-home mom is what brought me to blogging.

The stats, the comments, the connections offer me encouragement and confirmation that I am something more than “just a mom.”

Klout has been the icing on my affirmation cake.

But one day last month, while I was pleased with my Klout score, I was less than thrilled with the fact that I couldn’t have listed a small moment for you from my day.

My focus has veered so far off path that I had to reassess what matters most now.

And here’s the impact that realization has had on my Klout score:

September 13th:

Focused, multitasking, one too many episodes of Sid the Science Kid for the kids while I sneak in a few extra minutes on Facebook.

Klout score: 64.16

September 19th:

Extra snuggles on the couch in the morning, some random social media from 1pm-2pm, and a plea for “just five more minutes” with email in the late afternoon.

Klout score: 63.87

September 28th:

Bike ride in the afternoon during peak Twitter hours.

Klout score: 63.49

October 3rd:

Spontaneous decision to accompany Craig on a business trip, an afternoon visit with my amazing friend Sherri, and Mad Men on Netflix.

Klout score: 62.79

October 9th:

Long lunch with Craig, Katie, and Matthew on an outdoor patio, great conversation with Craig during nap time, fun crafts with Katie, and an extra glass of wine in the evening.

Klout score: 61.84

October 11th:

Championship tower building with Matthew, an extra read through of Goodnight Gorilla, and an hour with Thomas the Train.

Klout score: 61.31

Now, if I’m completely honest, I have to admit that it’s unlikely that my need for measurable success will change.

But lately, I’ve been measuring my success in hugs and smiles.

And I can’t think of anything I’d rather be influential in.


  1. galitbreen

    This post? Is phenomenal.

  2. Alison@Mama Wants This

    I love this!! You've certainly put this into perspective. For a time, I was really obsessed with Klout, at my peak, I was at 72. Then I dropped to 71 and panicked and tweeted like a woman possessed.

    Then I realized I was being an idiot, and decided consciously to not care and not check Klout. My score (I had a peek) is now 66 and I'm completely okay with it.

    I am getting more time with my son, who's growing way too fast and that means more to me than being influential in coffee.

  3. Rachel

    Love this!!!! Hugs and smiles are MUCH more important!!

  4. Sherri

    You hit the nail on the head with this one….we can ALL relate.

    I care so much less about Klout now! There's more to life, as you so wonderfully pointed out.

    And I SO enjoyed our afternoon! xoxo

  5. LizzP

    It's going around, isn't it? This not caring about Klout thing.
    Of course, yours is much prettier than mine… :)

  6. Angel

    Yeah I like my Klout, but I have a life so if I check it once a week it is a miracle although I am loving the perks from it.

  7. twertman

    I don't care about my Klout score. Yeah, I say it. So there. And neither should you.

    Playing with my son is WAY more fun. :)

  8. SquashedMom

    Yep, I can totally relate. My Klout score is WAY down lately, like around 51, but Ethan has not uttered his icepick to the heart complaint in some time: "Mom. you love the computer more than you love your kids!" so – WIN!

  9. TheNextMartha

    I am the first to admit that I was all "meh" about Klout from the get go. I even deleted my account at one point. Then I got sharpies. Now, I've received other things but the Sharpies? Sold me. But I don't check my Klout. I just know it's there. If just doing what I would normally do benefits me? Fine. If not? Fine as well.

  10. Tracie

    This is perfect!

    Hugs and smiles are so much better than cold numbers.

    Totally unrelated topic – I love the new header picture.

  11. SurferWife

    I could have written this post. I don't even look at my Klout anymore. It's just too damn depressing.

  12. Hugs and smiles rock my world. Glad they are making yours brighter! :>

  13. @jennyfeldon

    LOVE THIS. I've been watching mine plummet since our family trip to Mexico this summer. Went from 61 to 55, from ten influencer topics to zero (WTF?) And every time I try to get myself back in the game…I end up realizing how dumb it all is. I'm a stay-at-home-mom for a reason. Several, actually. And not a single one of them is so my kids can remember me staring into my iPhone all day and mindlessly tweeting just to stay relevant in a world that won't ever give me back a fraction of what one hug or smile from them can.

  14. Kimberly

    I was obsessed with my Klout score too. I'm competitive by nature and had to keep tweeting to keep up that high score. Then one day I realized that my kids were being pushed aside so that I could improve my score online. For what? I have no idea. Now I have been on less and less, but my kids? Spend all day with me. And that means so much more!

  15. Courtney K.

    I think Klout and Twitter have it out for us. I'm a firm believer that they've partnered together in some secret warehouse and plotted to keep us on Twitter, chatting and retweeting our hearts out. I got sucked into Klout, too. Obsessed with that little number that probably won't mean anything down the road. :) But, at least now I know I'm not alone in that obsession.

  16. Jessica

    Fortunately, I've learned the same lesson recently. I've taken much more time to shut down the computer, step away, and although some things are affected, it's totally worth the price I'm paying to be a little less connected with the computer and a little more connected with my family!

  17. Efloraross

    I absolutely hate Klout. Yeah, I got sucked in at first. But then I saw how it was influencing people's behavior, including my own. And I did not like it one bit. I am not a score; I'm a human being. And I'm online to connect with other human beings. But not, as you point out so eloquently, at the expense of the human beings in my own home. :)

  18. Jessica

    I love this post, goes perfectly with the post I just hit publish on. Let's keep living life and watching those klout scores fall together, okay? Love to you.

  19. Abbey has a strange system of numbering, despite excellent counting skills. For example, she likes to tell me, "I weighed you, and you are 46 pounds!" or "I measured you, and you are 49, 11!" So that's what I get instead of Klout ;)

    I'm glad you're spending more time with your small moments and less time worrying about a number. xoxo

  20. First of all…
    I still don't actually get Klout.
    I knkow that I'm not going to be a huge success at blogging…and that's because I don't care about things like Klout…and I'm ok with that. Because my family and my sanity means more to me than numbers do.
    I'm glad that you realized that.
    Blogging can make you go mad no???

  21. I came to a realization a few weeks ago that I should stop concentrating on Klout and work to really make the relationships I have (both online and off) more valuable to me. Not to tweet just to raise my score or write for comments… but rather connect with others and know that I am making a difference in lives. Even if the life whose difference I am making is only my own.

    I have no idea if that makes any sense – but all that to say I think it's great that you are focusing on the hugs, smiles and meaningful conversations rather than a score that likely won't mean anything in a year or two.

  22. temysmom

    LOL I've been going back and forth between 62 and 63 for an eternity. Can't seem to break the 63 barrier. It's been bothering me until recently when I figured "What the hell". Why do I even care?

  23. @2old2tap

    I haven't checked my Klout score this be Yet. I will. I'll either be annoyed or pleased.
    But sometimes I just don't have the time to interact. Especially when I have the grandkids. Because those hugs and squeals have so much more value.

  24. Momma Be Thy Name

    Definitely keeps things in perspctive. I often find myself beating my babies (8 month old twins & a 21 month old son) back from the laptop, then I realize I can (and should) put it down. Thanks. :-)

  25. Christine

    I have always cared about my Klout score but until this Sept, with both kids in school full time, I couldn't do a THING about it. Now I finally (just barely) broke through the 50 ceiling that was giving me such a headache! And my goal for now is just to stay above that. Am I aiming too low?

  26. tracy@sellabitmum

    So perfect..I am sure you will not miss your free deodorant. xoxo

  27. CDG

    You are a nut. Quantifiably. But you're so right. It's far better to in influential in hugs and kisses.

  28. Stephanie

    I never check Klout anymore. It punishes you for taken two days away from the computer and that seems wrong to me. So I ignore it (for the most part).

  29. Just before reading this post, I got a Klout notification in my email because someone had given me a +K in writing. Hooray!

    So I clicked on it and the first thing I saw was "OH NO! Your Klout score has dropped in the past two days!" followed by a recommendation that I start interacting more on Twitter and Facebook to increase my score.

    I really wish there had been a person there so I could ask, "Why do I need to increase my score?"


    A person could drive herself crazy….

    OR….watch Sid the Science Kid!

    (Wait. Maybe that's not the best example…;-))

  30. This right here is my HATE section of love/hate blogging. I have a tendency to get obsessed as well and then it takes all the fun out of it and I hate it for awhile. I love when my numbers are up and then life, the more important stuff, takes over and you get mad or feel angry. LAME. This is life and when we die, honestly, no one is going to care what our klout score was or how many twitter followers we had. Smiles, laughs and relationships are the best scoring out there! Loved this.

  31. Jessica D Torres

    Last month my Klout score was up to 76. Now it's down to 70. I think Klout changed something in how they calculate the numbers but really, it's okay because that little number is not what's important. My family is what's important.

  32. TruthfulMommy

    PERFECT! I hate trying to quantify my worth in KLOUT, my worth is measured in an abundance of hugs, kisses and I love yous and this will pay dividends fro the rest of my life..KLOUT…not so much:) XO

  33. Amanda

    I hear you. I can't stay away from my Klout during the week, but my weekends always kill it. I don't get on my laptop at all (except sometimes during naptime) and I'm on my twitter app on my phone very rarely. But somehow? I don't' mind.

  34. erin margolin

    I am not on Klout much anymore for the same reasons. It's too much. It's ridiculous.And your post captures the absurdity of it all perfectly!


  35. This cracked me up. I totally relate to the competitive thing. But after a few years in social media, I have learned that for me, it's just not worth it to be worrying about stats, Klout included! I try to think big picture about what I'm trying to accomplish and realize that Klout will be here in a few years but my kids will be big! I like your priorities.

  36. So funny. I couldn't have even told you what my Klout score was. I'm normally totally numbers obsessed too but I actually think Klout is a bit of a crock. (Shh.) Having said that, I did give you +K just to bolster you a bit. ;)

  37. Elena

    Yes, yes, and yes. I have been feeling this way for the last month— I am absolutely a creature of habit and check stats and comments and tweets ALL the time….. but have also been so spent lately and knowing that principessa needs me to be present for her. Thank you for this post!

  38. And that is why I haven’t done the whole social media thing full-on. I fear that my kids would pay the price…more than they already do, I mean.

    Good for you, mama, for keeping first things first. The payback is so much sweeter than any number, no?

  39. You are so damn awesome I could make a pie in your honor.

  40. My family and my JOB contribute to my wildly erratic Klout score. I can manage to make progress with it over the weekend, but social networking is not only frowned upon, but blocked at work…and my phone doesn't get a decent signal half the time.

    My Klout graph looks like a cardiac patient on a code red. And I'll just have to deal with it unless I suddenly become independently wealthy.

  41. thisismynewmoon

    It sounds like your Klout score with your family is 100. :)

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